Bushfire Support
This is how you can support the bushfire appeal throughout Australia.
Published 06 January

As severe bushfires ravage communities across Australia at an unprecedented level, our thoughts are with those affected by this national disaster. To the courageous teams, including firefighters, volunteers and emergency services personnel at the front line who are working tirelessly to keep Australian communities safe - thank you from the bottom of our hearts.

In response to the ongoing crisis, we are teaming up with the Australian Red Cross to establish donation stations at Watergardens. Once established, we encourage our community to donate directly to the Australian Red Cross Disaster Relief and Recovery Fund, which is providing vital services on the ground and supporting communities devastated by the fires, via these donation points. We are mindful of the tremendous outpouring of support across Australia for the charity and ask for your patience while we work closely with the Australian Red Cross to rollout these collection stations as quickly as possible. In the meantime, please donate directly via https://www.redcross.org.au/.

Our team will be donating their time by manning these donation collection points, with support from QIC’s head office teams. This fundraising drive will be amplified nationally across 22 of QIC’s Australian shopping centres. QIC has also kick-started our national collection campaign with a donation to the Australian Red Cross and NSW Wildlife, Rescue and Education Service (WIRES).

In combination with this national fundraising drive for the Australian Red Cross, we are partnering with a range of local registered charities to raise funds, supplies and goodwill for those affected by these devastating fires. Keep an eye on our Facebook and Instagram pages and website for more information on these local efforts.

This is only the beginning, and we are now working out next steps for how we can continue to provide support to the affected communities during this devastating time for our country.  

To those in our community grieving or those who are supporting the response effort – we are with you now and into the future.



Salvation Army
The Salvation Army are supporting communities within the affected areas.
Donations can be made by calling 13 SALVOS (13 72 58) or by clicking here.

CFA Victoria 

A Bushfire Disaster Appeal has been established to support community members affected by the recent bushfires in East Gippsland and Hume. Click here to donate.

Red Cross
Red Cross are supporting thousands of people in evacuation centres and recovery hubs across Australia. Donate online here, or via phone on 1800 733 276.

Gippsland Emergency Relief Fund

Donating to GERF means that your donation can be used to provide immediate financial assistance to Gippslanders when they urgently need it. Donate online here.

Wires Wildlife Rescue
WIRES volunteers are on standby to enter fire grounds once the RFS and National Parks and Wildlife Services (NPWS) declare an area safe to access to assist animals in need. Donate online here. 

Foodbank Australia 
Foodbank is a food relief organisation, playing a vital role providing essential supplies to support the work of first responders and emergency services as well as giving ongoing assistance to affected communities during the months and years it takes to recover. Donate online here.

RSPCA Victoria
RSPCA are working with Agriculture Victoria and the Department of Environment, Land, Water and Planning (DELWP) to coordinate a response for animals who require assistance during the bushfires. Donate online here.

If you’ve been displaced or are helping with relief efforts, you can book free accommodation between 2 January 2020 and 16 January 2020, via AirBNB. Click here for details. 



Our retail partners are also working hard to support those affected and there are many ways you can get involved.

Cotton On Group $250K and matching employees donations dollar for dollar
Sussan Group $100K split b/w Salvos and Red Cross and matching employees personal donations dollar for dollar to Salvos, Red Cross and World Wildlife Fund Aust.
Taking Shape $25K to CFA Victoria and NSW Rural Fire Service
Ottoman 3 Brow Bar 100% of sales from treatments conducted on 6/1/20 will be donated to the fire appeal
Mecca $100k to Red Cross
Woolworths Would boost paid leave entitlements for team members committed to rural fire services, also collecting donations in stores. Already raised $1.3M in lead up to Christmas donated to the Salvo’s.
Gloria Jeans Donated $5k and From Jan 15 until the end of Feb will have donation boxes in all participating GJC stores throughout Australia with monies raised donated to the Western Australia Bushfire Appeal
Country Road Group Made up of the Politix, Mimco, Witchery, Trenery, and Country Road brands, has made a donation of $100k to the Australian Red Cross Disaster Relief & Recovery Fund
The Adairs Retail Group Made a donation of $50,000 to the Australian Red Cross
Noni B Group Donated $50,000 to the St Vincent de Paul Society Bushfire Appeal.
The Body Shop $25k to Red Cross
Telstra Picking up the bill for our heroic firefighters to say thanks for their hard work
Strandbags Donated $50,000 to the Australian Red Cross Disaster Recovery & Relief Fund, Salvation Army Disaster Appeal and the NSW Rural Fire Service Brigades & Donations Fund.
DECJUBA Donating 100% of proceeds from every purchase from 4 & 5 January 2020 to bushfire relief
Target & Kmart Together donated $100,000 between our partners Uniting Care Australia and The Salvation Army to help those affected by the bushfire's.
Optus Optus will be extending a mobile bill waiver for December 2019 and January 2020 to volunteer firefighters as a thanks for their recent firefighting efforts.
Commonwealth Bank Donating $1 million towards bushfire disaster relief efforts including $750,000 worth of grants to help support local communities and replace facilities lost in the fires, as well as a $250,000 donation to the Australian Red Cross.
Forever New $100,000 to Red Cross Australia Disaster Relief and Recovery Fund
Pandora A $25,000 donation to the Australian Red Cross and a $25,000 donation to WIRES.
Williams Munro Footwear Group, has donated $100,000 to the Red Cross' bushfire disaster relief and recovery fund.
Novo Donating 100% of profits (instore and online) for 24 hours starting at 5pm AEDT 7 January 2020 to support bushfire relief.
Just Cuts Weekend of 11th and 12th January - $2 from every adult style cut will be donated to the red cross bushfire appeal.

As at 8th January 2020