Anaconda - The First choice, One Stop, Outdoor Adventure & Sporting retailer. Mission Statement - To inspire, equip & enable Australians with the best value and broadest range of outdoor adventure and sporting products! Short but sweet history Anaconda was founded in November 2004 by an Australian retailing family. Anaconda's founders were concerned that Australia’s outdoor and adventure culture was in decline, with many people seeking their leisure and entertainment indoors. This family, who love the outdoors themselves, realised that Australia really didn’t have a one-stop-shop for outdoor and adventure equipment. This is how the vision of Anaconda - Australia’s largest camping and adventure superstore - was born.